What happened
J&T Express announced in March 2025 that the DeepSeek model would be applied to sorting centres and customer service; in November 2025 it commissioned Thailand's first AI-recognition-plus-automatic-scanning-camera sorting system at the Wang Thonglang sorting centre in Bangkok (60 additional sorting lanes; sorting capacity for the same period increased by over 100% versus the original system), with plans to expand to other centres in 2026.
Localisation & innovation
Chinese-style franchise logistics + AI dispatching adapted to fill gaps in Southeast Asia's e-commerce sector; adoption of the open-source DeepSeek model to replicate China's operational experience at low cost