What happened
TikTok (a subsidiary of ByteDance) completed a controlling integration of Tokopedia, the e-commerce platform under GoTo, on January 31, 2024, acquiring a 75.01% stake for approximately US$840 million and committing to an additional investment of over US$1.5 billion. It merged TikTok Shop's Indonesia business into the licensed entity PT Tokopedia, driving content commerce through recommendation algorithms, and provided support to local micro, small, and medium-sized merchants.
Localisation & innovation
A compliance-driven restructuring in response to Indonesia's regulatory ban on social e-commerce, migrating closed-loop transactions into the locally licensed entity Tokopedia