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EU General Product Safety Regulation

Regulation (EU) 2023/988 on general product safety, amending Regulation (EU) No 1025/2012 and Directive (EU) 2020/1828, and repealing Directive 2001/95/EC and Council Directive 87/357/EEC

European Parliament and Council of the EU · Regulation (EU) 2023/988

The GPSR is the EU safety backstop for consumer products: any consumer product not fully covered by specific EU harmonisation legislation must meet the general safety requirement. It hard-codes an EU-established responsible person, accident notification through the Safety Business Gateway, recall notices with minimum remedies, and an internal complaints register, plus dedicated duties for online marketplaces. For consumer robots, home and companion robots, drone accessories, smart wearables and AI hardware it applies alongside product-specific law and directly drives cross-border e-commerce listing and recall costs.

Verified against official sources · 2026-09-12Verified against official text

Does this apply to me?

A Chinese company is caught when it sells consumer robots, vacuum/mower/companion robots, smart cameras, AI toys or wearables to EU consumers through its own webshop, an online marketplace such as Amazon or eBay, or an EU distributor; when it offers products to EU consumers by distance selling (Article 19 expressly covers distance sales); or when it supplies AI hardware accessories with consumer characteristics. If the product ends up with an EU consumer, an Article 16 responsible person established in the Union must be in place before it may be placed on the market.

Key industries: Embodied AI & robotics, AI hardware & compute, Computer vision

Application timeline

  1. 2024-12-13

    Regulation starts to apply; the General Product Safety Directive 2001/95/EC is superseded

    Consumer products placed on the market from that date fall under this Regulation; Member States may not impede products placed on the market in conformity with Directive 2001/95/EC before that date.

  2. 2024-12-13

    Member States must notify penalty rules to the Commission

    Article 44(3) requires Member States to notify penalty rules and measures by that date and to notify subsequent amendments without delay.

Obligations (6)

Each states its trigger, the evidence to retain and the clause it comes from

Complete an internal risk analysis and technical documentation before placing on the market, kept for 10 years

Severity HighArt. 9(1)–(3);Art. 5;Art. 7–8

Before placing a product on the market the manufacturer must carry out an internal risk analysis and draw up technical documentation containing at least a general description of the product and the essential characteristics relevant for assessing its safety. Where appropriate to the risks it must also contain an analysis of possible risks and the solutions adopted, including the outcome of tests conducted by or for the manufacturer, and the list of European standards or other elements applied. Where standards were only partly applied the parts applied must be identified. The documentation must be kept up to date and available to market surveillance authorities for 10 years.

Applies when
All manufacturers placing consumer products on the EU market, including Chinese OEMs and own-brand sellers.
Evidence to retain
  • · Internal risk analysis report
  • · Technical documentation (product description, safety-relevant essential characteristics, risks and mitigations)
  • · Third-party or in-house laboratory test reports
  • · List of European standards applied, identifying clauses where only partly applied
  • · Version control and 10-year retention record for the technical documentation

Estimated first-time effort: 8–25 person-days (estimate, not a commitment)

Appoint an EU-established responsible person and run the periodic checks

Severity CriticalArt. 16(1)–(3);Regulation (EU) 2019/1020 Art. 4(3)

A product may only be placed on the market if an economic operator established in the Union is responsible for the tasks in Article 4(3) of Regulation (EU) 2019/1020. In addition, where appropriate to the risks, that responsible person must regularly check that the product conforms to the Article 9(2) technical documentation and meets the Article 9(5), (6) and (7) requirements on identification, manufacturer contact details and instructions/safety information, and must provide documented evidence of those checks on request. Its name, registered trade name or trade mark and postal and electronic contact details must appear on the product, its packaging, the parcel or an accompanying document.

Applies when
Chinese brand owners and cross-border e-commerce sellers without an EU entity; online marketplaces typically make this a listing precondition and require proof.
Evidence to retain
  • · Mandate or contract with the responsible person covering the Article 4(3) tasks
  • · Artwork proof of the responsible person details on the product or packaging
  • · Responsible person check-list and per-batch check records
  • · Record of documented evidence provided to market surveillance authorities

Estimated first-time effort: 3–10 person-days (estimate, not a commitment)

Notify product accidents through the Safety Business Gateway without undue delay

Severity HighArt. 20(1)–(4);Art. 27

The manufacturer must ensure that an accident caused by a product placed or made available on the market is notified through the Safety Business Gateway to the competent authorities of the Member State where the accident occurred, without undue delay from the moment it knows about it, stating at least the product type and identification number and the circumstances if known, and supplying further relevant information on request. Notifiable events are occurrences associated with use that resulted in death or in serious adverse effects on health and safety, permanent or temporary, including injuries, other bodily damage, illnesses and chronic health effects. Importers and distributors aware of an accident must inform the manufacturer without delay; where the manufacturer is not established in the Union, the Article 16 responsible person must ensure the notification is made.

Applies when
All manufacturers, importers, distributors and EU responsible persons supplying EU consumers; especially frequent for home robots, robotic mowers and battery-powered AI hardware.
Evidence to retain
  • · Accident intake and triage procedure with an internal deadline implementing "without undue delay"
  • · Safety Business Gateway submission receipts and copies of the notifications
  • · Accident investigation report and root-cause analysis
  • · Channel and records for importers/distributors reporting accidents to the manufacturer

Estimated first-time effort: 4–12 person-days (estimate, not a commitment)

Corrective action, recall notice and minimum remedies for dangerous products

Severity CriticalArt. 9(8);Art. 35;Art. 36;Art. 37

Where a manufacturer considers or has reason to believe that a product it placed on the market is dangerous it must immediately take the corrective measures needed to bring it into conformity, including withdrawal or recall as appropriate; inform consumers under Article 35 or 36 or both; and inform, through the Safety Business Gateway, the market surveillance authorities of the Member States where the product was made available, giving details of the risk and of any corrective measure taken and, where available, the quantity per Member State still circulating. Where product registration or loyalty systems allow consumers to be identified they must be contacted directly; where not all affected consumers can be reached, a clear and visible recall notice or safety warning must be disseminated through the widest possible channels including the company website and social media.

Applies when
All manufacturers, importers, distributors and providers of online marketplaces (the latter under Article 22(12)).
Evidence to retain
  • · Dangerousness determination and corrective action decision record with timestamps
  • · Recall notice text and screenshots of the publication channels (website, social media, marketplaces)
  • · List of affected consumers and direct contact records, including the basis for collecting safety-only contact details
  • · Safety Business Gateway notifications and correspondence with authorities
  • · Remedy execution ledger (repair, replacement, refund) and recall effectiveness statistics

Estimated first-time effort: 10–40 person-days (estimate, not a commitment)

Provide consumer complaint channels and maintain an internal complaints and recall register

Severity MediumArt. 9(11)–(13)

Manufacturers must make publicly available communication channels such as a telephone number, electronic address or a dedicated section of their website, taking accessibility needs into account, so that consumers can submit complaints and report accidents or safety issues. They must investigate complaints and accident information received and keep an internal register of those complaints, of product recalls and of any corrective measures taken. The register may store only the personal data necessary to investigate the complaint, kept no longer than necessary and in any event no more than five years from entry.

Applies when
All manufacturers supplying EU consumers; in practice this register is the first document requested in market surveillance checks and marketplace reviews.
Evidence to retain
  • · Public complaint channel page and accessibility statement
  • · Internal register of complaints and accidents with investigation conclusions and closure status
  • · Register entries for recalls and corrective measures
  • · Data minimisation policy and five-year deletion schedule for the register, with deletion execution logs

Estimated first-time effort: 4–12 person-days (estimate, not a commitment)

Establish internal product safety processes and complete product identification and information

Severity MediumArt. 14;Art. 9(5)–(7);Art. 13

Economic operators must have internal processes for product safety allowing them to comply on a continuing basis. Manufacturers must ensure the product bears a type, batch or serial number or another element enabling identification, easily visible and legible for consumers (or on the packaging or an accompanying document where size or nature does not allow it); must indicate their name, registered trade name or trade mark and postal and electronic address, including the single contact point address where different; and must accompany the product with clear instructions and safety information in a language easily understood by consumers as determined by the Member State, unless the product can be used safely and as intended without them.

Applies when
All manufacturers, and importers, distributors or own-branders on whom manufacturer obligations fall under Article 13.
Evidence to retain
  • · Internal product safety procedure and responsibility matrix
  • · Artwork proof of product identification (type/batch/serial) and contact details
  • · Final instructions and safety information in each language version
  • · Mapping of language versions to target Member States

Estimated first-time effort: 5–15 person-days (estimate, not a commitment)

Penalties

Article 44 requires Member States to lay down effective, proportionate and dissuasive penalties and to notify the Commission by 13 December 2024. The Regulation sets no harmonised amount; practical exposure comes from Safety Gate alerts, mandatory recalls, delisting and coordinated cross-border enforcement.

Known uncertainty

The GPSR only fills gaps left by specific EU harmonisation legislation. Whether a given robot model is governed by the Machinery Regulation, by the GPSR, or by both must be decided model by model according to its consumer or professional use and the applicable specific legislation; this entry does not replace that product-level assessment.

Sources (1)

Content as of 2026-09-12 · corpus 2026.09|Compiled from public official sources with links and review dates for compliance decision support. Rules change; have licensed professionals review before external disclosure, regulatory filing or contractual commitments.

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EU General Product Safety Regulation · Obligations & official sources | HaiWen HQ